Can we please put an end to disruptive advertising? Now.
A little birdie told me about Hubspot marketing resources in March of 2009. Mike Volpe was 1 of the first people I ever followed on Twitter. 2+ years, 7 webinars and lots of blog posts later I am still...
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The Evolution of Advertising
The world evolves through technology. With that comes communication evolution and shifts in consumer behaviors and needs. Advertising needs to follow suit. I love this. The infographic says it all....
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Marketing gamification & healthy rewards; learnings from Foursquare
I am not going to wax poetic on Zygna’s successes Farmville or Mafia Wars because they annoy me to no end and I wish people would stop herding sheep on Facebook because I think there are better ways to...
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What the hell does a digital strategist / planner do, anyway?
Someone asked me the other day to explain my job function. I started to talk about one thing and then another and then another and then another…and then I stopped when I realized I was jumping all over...
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UNSUBSCRIBE. Email marketing fail.
Over the last few years (pre social media time) email has been the basis for my “digital” CRM communication, and remains such for a large part of the rest of the US. I consciously opt into 75% of the...
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Workshop this. Planning-ness
Sometimes, pulling ideas out of people takes work, myself included. Ideas exist in our minds, but sometimes they are ill-formed or fragmented partial ideas. Workshops/ideation sessions are part of the...
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Responsive Design: Myth Busting
Over the last 2 years I’ve spent a lot of time explaining to people that “mobile optimized” didn’t mean “your desktop website showed up on your iPhone”. This year I’ve been asked more recently about...
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5 must haves for building a digital dream team
Rarely do I syndicate other content on my blog– but this is a MUST read from Harvard Business Review. As someone who has spent enormous amounts of time over the years recruiting and cultivating the...
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Make things: How to Launch a Crowdfunded Product
Gone are the days when planners *just* research, analyze, theme and provide insights…and stop there. I’ve always had a very strong belief that the best planners & strategists who have made things...
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Strategy Sesh @SoDA
Last week I spent a few days at the inaugural SoDA Academy held at the Pratt Institute in Brooklyn which featured a well curated 2-day curriculum of content designed by Farrah Bostic (brilliant...
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